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Then again, it’s one thing to keep a community alive and well when everyone’s camping in a forest and they’ve all opted in to that vision. It’s quite another to imagine a gift economy enabling humans to build skyscrapers, invent iPhones, put air conditioners in every house, and explore space. (The same goes for collecting taxes and running large businesses.) Not that it’s an all-or-nothing situation: We already have gift economies among friends and family. Perhaps expanding that within small communities is possible; it’s certainly desirable.
You can use bartering to cut costs with your small business or to reduce personal expenses. For example, a handyman can trade services with a hairstylist. Each person is still getting paid for their work, in a sense, and it can lead to referrals to cash-carrying customers without costing a penny. However, the essence of bartering is simply to trade something you have for something you want or need – and you can do this whether you are struggling financially or have a steady income.
Trade did occur in non-monetary societies, but not among fellow villagers. Instead, it was used almost exclusively with strangers, or even enemies, where it was often accompanied by complex rituals involving trade, dance, feasting, mock fighting, or sex—and sometimes all of them intertwined. Take the indigenous Gunwinggu people of Australia, as observed by the anthropologist Ronald Berndt in the 1940s:

Companies may want to barter their products for other products because they do not have the credit or cash to buy those goods. It is an efficient way to trade because the risks of foreign exchange are eliminated. The most common contemporary example of business-to-business barter transactions is an exchange of advertising time or space; it is typical for smaller firms to trade the rights to advertise on each others' business spaces. Bartering also occurs among companies and individuals. For example, an accounting firm can provide an accounting report for an electrician in exchange for having its offices rewired by the electrician.
European officials were also looking at a barter system that would allow Iran to sell oil, for example to China, and use the proceeds from that sale to purchase goods or technology from Europe. — Laurence Norman, WSJ, "Europe’s Payment Channel to Salvage Iran Deal Faces Limits," 25 Sep. 2018 With unemployment around 9 percent and consumer prices surging, some Argentines are again turning to barter clubs, which first emerged during the collapse nearly two decades ago. — Almudena Calatrava, Fox News, "Argentines seek soup kitchens, barter markets amid crisis," 10 Sep. 2018 This particular search insired Gellar and Laibow to hop on the phone and barter. — Colleen Leahey Mckeegan, Marie Claire, "Sarah Michelle Gellar's Second Act? Disrupting the Food Industry," 18 Apr. 2017 Choco Pies became so prevalent for sale or barter on the streets that North Korea reportedly banned their import to Kaesong in 2014. — Brian Murphy, Washington Post, "The Choco Pie dividend: South Korean firms are drooling at the prospect of business in the North," 17 June 2018 In 1996, amid crippling famine, Ji tried to steal a few pieces of coal from a rail yard to barter for food. — Brian Murphy, BostonGlobe.com, "Could these outspoken North Korean defectors return home?," 11 June 2018 In 1996, amid crippling famine, Ji tried to steal a few pieces of coal from a rail yard to barter for food. — Brian Murphy, BostonGlobe.com, "Could these outspoken North Korean defectors return home?," 11 June 2018 Instead, like many early civilizations, they were thought to mostly barter, trading items such as tobacco, maize, and clothing. — Joshua Rapp Learn, Science | AAAS, "The Maya civilization used chocolate as money," 27 June 2018 Hunger with nothing but itself to offer for barter. — Karen Russell, The New Yorker, "Orange World," 4 June 2017
Other countries, though, do not have the reporting requirement that the U.S. does concerning proceeds from barter transactions, but taxation is handled the same way as a cash transaction. If one barters for a profit, one pays the appropriate tax; if one generates a loss in the transaction, they have a loss. Bartering for business is also taxed accordingly as business income or business expense. Many barter exchanges require that one register as a business.
In England, about 30 to 40 cooperative societies sent their surplus goods to an "exchange bazaar" for direct barter in London, which later adopted a similar labour note. The British Association for Promoting Cooperative Knowledge established an "equitable labour exchange" in 1830. This was expanded as the National Equitable Labour Exchange in 1832 on Grays Inn Road in London.[21] These efforts became the basis of the British cooperative movement of the 1840s. In 1848, the socialist and first self-designated anarchist Pierre-Joseph Proudhon postulated a system of time chits. In 1875, Karl Marx wrote of "Labor Certificates" (Arbeitszertifikaten) in his Critique of the Gotha Program of a "certificate from society that [the labourer] has furnished such and such an amount of labour", which can be used to draw "from the social stock of means of consumption as much as costs the same amount of labour."[22]
European officials were also looking at a barter system that would allow Iran to sell oil, for example to China, and use the proceeds from that sale to purchase goods or technology from Europe. — Laurence Norman, WSJ, "Europe’s Payment Channel to Salvage Iran Deal Faces Limits," 25 Sep. 2018 With unemployment around 9 percent and consumer prices surging, some Argentines are again turning to barter clubs, which first emerged during the collapse nearly two decades ago. — Almudena Calatrava, Fox News, "Argentines seek soup kitchens, barter markets amid crisis," 10 Sep. 2018 This particular search insired Gellar and Laibow to hop on the phone and barter. — Colleen Leahey Mckeegan, Marie Claire, "Sarah Michelle Gellar's Second Act? Disrupting the Food Industry," 18 Apr. 2017 Choco Pies became so prevalent for sale or barter on the streets that North Korea reportedly banned their import to Kaesong in 2014. — Brian Murphy, Washington Post, "The Choco Pie dividend: South Korean firms are drooling at the prospect of business in the North," 17 June 2018 In 1996, amid crippling famine, Ji tried to steal a few pieces of coal from a rail yard to barter for food. — Brian Murphy, BostonGlobe.com, "Could these outspoken North Korean defectors return home?," 11 June 2018 In 1996, amid crippling famine, Ji tried to steal a few pieces of coal from a rail yard to barter for food. — Brian Murphy, BostonGlobe.com, "Could these outspoken North Korean defectors return home?," 11 June 2018 Instead, like many early civilizations, they were thought to mostly barter, trading items such as tobacco, maize, and clothing. — Joshua Rapp Learn, Science | AAAS, "The Maya civilization used chocolate as money," 27 June 2018 Hunger with nothing but itself to offer for barter. — Karen Russell, The New Yorker, "Orange World," 4 June 2017
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).[citation needed]
On paper, this sounds a bit like delayed barter, but it bears some significant differences. For one thing, it’s much more efficient than Smith’s idea of a barter system, since it doesn’t depend on each person simultaneously having what the other wants. It’s also not tit for tat: No one ever assigns a specific value to the meat or cake or house-building labor, meaning debts can’t be transferred.
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