She was about to quit the project when she received a cascade of good news: six new women signed up as Barter Babes, more than she’d ever had before at one time. Then City Television contacted her for an interview segment—one of her Barter Babes had mentioned her trade to a friend at the station. After that, social media mentions of Barter Babes blew up. 

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Communities of Iroquois Native Americans, for instance, stockpiled their goods in longhouses. Female councils then allocated the goods, explains Graeber. Other indigenous communities relied on “gift economies,” which went something like this: If you were a baker who needed meat, you didn’t offer your bagels for the butcher’s steaks. Instead, you got your wife to hint to the butcher’s wife that you two were low on iron, and she’d say something like “Oh really? Have a hamburger, we’ve got plenty!” Down the line, the butcher might want a birthday cake, or help moving to a new apartment, and you’d help him out.
In his analysis of barter between coastal and inland villages in the Trobriand Islands, Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this he concludes that barter is "an atomized interaction predicated upon the presence of society" (i.e. that social order established by gift exchange), and not typical between complete strangers.[13]
It’s hard to answer that without actually seeing a modern gift economy in action. Luckily, modern gift economies actually do exist. On a small scale, they exist among friends, who might lend each other a vacuum or a cup of flour. There’s even an example of a gift economy on a much larger scale, albeit one that’s not always in operation: The Rainbow Gathering, an annual festival in which about 10,000 people gather for a month in the woods (it rotates among various national forests around the country each year) and agree not to bring any money. Groups of attendees set up “kitchens,” in which they prepare and serve food for thousands of people every day, all for free. Classical economists might guess that people would take advantage of such a system, but, sure enough, everyone is fed, and the people who don’t cook play music, set up trails, teach classes, gather firewood, and perform in plays, among other things.
1.Jump up ^ O'Sullivan, Arthur; Steven M. Sheffrin (2003). Economics: Principles in Action. Pearson Prentice Hall. p. 243. ISBN 0-13-063085-3. 2.^ Jump up to: a b Graeber, David (2011). Debt: the first 5,000 years. New York: Melville House. pp. 21–41. 3.Jump up ^ Humphrey, Caroline (1985). "Barter and Economic Disintegration". Man 20 (1): 49. 4.^ Jump up to: a b Humphrey, Caroline (1985). "Barter and Economic Disintegration". Man 20 (1): 48. 5.Jump up ^ Humphrey, Carolyn and Stephen Hugh-Jones (ed.). Barter, Exchange and Value: An Anthropological Approach. Cambridge: Cambridge University Press. p. 3. 6.Jump up ^ Graeber, David (2001). Toward an Anthropological Theory of Value: The False Coin of our Dreams. New York: Palgrave. p. 154. 7.Jump up ^ Graeber, David (2011). Debt: the first 5,000 years. New York: Melville House. pp. 40–41. 8.Jump up ^ Graeber, David (2001). Toward an Anthropological Theory of Value: The false coin of our own dreams. New York: Palgrave. pp. 153–4. 9.Jump up ^ Graeber, David (2011). Debt: The First 5,000 Years. Brooklyn, NY: Melville House. pp. 94–102. 10.Jump up ^ Robert E. Wright and Vincenzo Quadrini. Money and Banking.Chapter 3, Section 1: Of Love, Money, and Transactional Efficiency Accessed June 29, 2012 11.Jump up ^ Humphrey, Caroline (1985). "Barter and Economic Disintegration". Man 20 (1): 66–7. 12.Jump up ^ Plattner, Stuart (1989). Plattner, Stuart, ed. Economic Anthropology. Stanford, CA: Stanford University Press. p. 179. 13.Jump up ^ M. Bloch, J. Parry (1989). Money and the Morality of Exchange. Cambridge: Cambridge University Press. p. 10. 14.Jump up ^ Humphrey, Caroline (1985). "Barter and Economic Disintegration". Man 20 (1): 52. 15.Jump up ^ Polanyi, Karl (1957). Polanyi, Karl et al, ed. Trade and Market in Early Empires. Glencoe, Illinois: The Free Press. p. 14. 16.Jump up ^ Harrison, John (1969). Quest for the New Moral World: Robert Owen and the Owenites in Britain and America. New York: Charles Scibners Sons. p. 72. 17.Jump up ^ Harrison, John (1969). Quest for the New Moral World: Robert Owen and the Owenites in Britain and America. New York: Charles Scibners Sons. p. 73. 18.Jump up ^ Harrison, John (1969). Quest for the New Moral World: Robert Owen and the Owenites in Britain and America. New York: Charles Scibners Sons. pp. 202–4. 19.Jump up ^ Tadayuki Tsushima, Understanding “Labor Certificates” on the Basis of the Theory of Value, 1956 20.Jump up ^ Homenatge A Catalunya II (Motion Picture). Spain, Catalonia: IN3, Universita Oberta de Catalunya, Creative Commons Licence. 2010. Retrieved January–2011. "A documentary, a research, a story of stories about the construction of a sustainable, solidarity economics and decentralized weaving nets that overcome the individualization and the hierarchical division of the work, 2011." 21.Jump up ^ Barcelona's barter markets (from Accessed 2009-06-29.) 22.Jump up ^ "What is LETS?". AshevilleLETS. Retrieved December 9, 2008. 23.Jump up ^ TIMES, nov. 2009 24.Jump up ^ David M. Gross, ed. (2008). We Won’t Pay: A Tax Resistance Reader. pp. 437–440. 25.Jump up ^ Tax Topics - Topic 420 Bartering Income. United States Internal Revenue Service
Nowinska says one of the biggest challenges Swapsity faces is that new barterers think they have nothing to offer. So they offer bad trades. Yet most people have hundreds of skills—from cooking to networking to scrapbooking. The trick is learning to recognize the value of your skills, your knowledge and your talent. Bartering attaches value to things that are not always recognized, or highly valued, in a cash economy—often hobbies that people can’t make a living on but love to do. One Barter Babe trades her homemade canned goods for gifts—mostly other crafted items—she can give away at Christmas. A Swapsity member has traded pounds of fiddleheads she picks at her mom’s house in the country for feng shui sessions.
Trade did occur in non-monetary societies, but not among fellow villagers. Instead, it was used almost exclusively with strangers, or even enemies, where it was often accompanied by complex rituals involving trade, dance, feasting, mock fighting, or sex—and sometimes all of them intertwined. Take the indigenous Gunwinggu people of Australia, as observed by the anthropologist Ronald Berndt in the 1940s: